Someone once said that the best logos could be drawn in the sand. Perhaps that was just some artist's way of getting to go to the beach when he was supposed to be working. But then again, that idea holds a lot of truth.

Of course, sometimes, simplicity just won't do. Sometimes an idea is too complex to communicate with a swoosh or three diagonal lines.

The trick is knowing the difference between the two, and having the imagination and skills to show why.

Tonic Salon
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