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This site for Kramer Beverage
Co. in NJ is a sister site to the NJ Coors site, which was also designed for 360mm. This first page serves
as a brief introduction to the site as well as an age check to
help keep underage viewers from entering the site.
This distributor services southern NJ, including
Atlantic City, which is the main design influence of this site.
The client's direction was simply to showcase the draws of AC
(nightlife, gambling, etc.) using the colors black, blue, and
gray; while promoting the Coors brands they distribute, of course.
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The homepage for the site features
two Flash movies, one showcasing the Coors brands, the other
displaying upcoming Kramer sponsored events. The signs are outlined in neon or bulbs (still in blue) to make
them glow, as do most signs in AC. The events are animated over
a marquis design for the same effect.
The
girls are called "Silverados" and Kramer
is very proud of their promotional team.
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