DHC assisted Double Truck, Inc. in creating a website for the North Carolina Community College System to promote it's Mechanical Engineering Technology programs and degrees. The website was just one facet of the marketing campaign created by Double Truck which also included flyers and posters. Because the campaign is aimed at high school-aged students, the designs were originally based on concert style poster instead of the typical college promotion materials. And since all high school students don't identify with the same kind of music, three different music-based designs were created.

The three musical themes chosen were rock, new wave/alternative, and hip hop. Therefore, three different poster and flyer designs were created, all using the same information, but with completely different designs. This created an interesting challenge for the website: How do we create one website to promote MET while there are three distinct styles being used in print to promote the website? Further, how do we do this and make it easy for the client to update the copy as needed?

There are basically three sites residing at the domain, each one using different designs, but the same copy. Upon arriving at the URL, the browser randomly chooses a style, or "groove" to enter. Once inside the user can choose their groove from any page in the site, jumping to the corresponding page in another groove. Each page is programmed to load the copy from outside text files. Therefore, when the client makes a change to the copy in one file, all three grooves are updated with the new copy. All this is done without using databases, which saved the client money in hosting.

This is one of the interior pages for the "rock groove". This page uses a map with client-side image maps to inform the user which schools service the county they live in and provide a link to that school's website. Below the map is a list of all the community colleges, their contact information, and which of the MET degrees they offer.

Here is the same "Where to MET" page in the "new wave/alternative" groove. Notice the map changes colors to match the groove.

Here is the same "Where to MET" page in the "hip hop" groove. Notice the map changes colors to match the groove.