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Shore Point (NJ Coors)

http://www.njcoors.com
©2004 by NJ Coors

The first redesign by DHC for 360mm (then, NJ2K).

The site isused to promote both their product and their promotion vehicles such as their teams of Coors Light Girls and Silver Bullet Berets, as well as local bands whom they sponsor.

The site needed a complete redesign to better suit the client's image and better communicate schedules and promotions to the user.


The DHC role in this project was to completely redesign the site, interface, and directory structure, and to create page templates for the producer of the site, NJ2K.

Seen here is the promotional page showcasing the Coors Light Girls


Big Orange Cone is a local cover band with a large following. This page serves as a promotion for the band, as it is sponsored by Coors Light. Along with information about the band, these pages include the band's schedule and photos from recent events.

Like the Coors Light Girls and the Silver Bullet Berets, the BOC page has the borders, background, and links changes to a different color than the standard silver of the other site pages to help better brand the image, while keeping the consistency of the site.

View the current design

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