Salton, Inc. is a very large international company which owns, sells, and distributes many home products under names you might know, such as George Foreman Grill, Melitta, and Farberware.

Their e-commerce site is under a continuing redesign of the homepage as well as all the product subsites.

Brand recognition of the product names is more important than the Salton brand.

This is the old homepage. There were a LOT of problems with this design including a long download time due to the logo buttons each having rollovers, the size of the brand logos being to small to recognize in some cases, a navigation bar that doesn't mesh with the design of the rest of the site, and overall a layout that is just visually dead.

This is the layout of the typical old Product Home Page (PHP). There is no visual continuity with the product or the brand identity.

The design of this page is another issue which is being attacked product by product. Some of the PHP redesigns are shown in the Interactive navigation below the Salton redesign.

An example of the new design for a PHP. This one is for the Salton Bridal Boutique. The design much better reflects mood the and products sold within this section.

Moving forward from the Product Home Page, the user encouters a simple, sometimes long, list of products on a page that, like the other old designs, shares nothing in common with the product.

An example of the new interior list of products, once again from the Bridal Boutique, once again more attractive and in tune with the products being sold.

The product detail page followed in line with the old (lack of) design. While functional and easy to use in it's layout, there is no still no tie to the product brand.

An example of a new product detail page, also from the Bridal Boutique. This page keeps the functional pieces of the layout in tact while tying the visual elements in with the rest of the product site.